— Retail Design Studio · Paris
A retail design studio in Paris. Brand, translated to space.
Wild Girls Studio is a Paris retail design studio shaping boutiques, flagships and showrooms — translating brand identity into sensorial architecture.
— Approche · 01
From brand identity to spatial language.
Retail is no longer about selling — it is about staging. Every surface, every material, every light becomes a statement of who the brand is and what it believes.
Based in Paris, we work with maisons across fashion, beauty and lifestyle to design spaces that endure through seasons rather than chase them.
— Disciplines · 02
Three retail formats.
Boutiques
Standalone boutique design with a strong identity — Paris, Europe, international flagships.
Pop-ups & activations
Limited-time retail moments designed with the same rigour as permanent flagships.
Showrooms
B2B showrooms and press spaces that translate brand DNA into a complete environment.
— Réalisations · 03
Retail references in Paris.
From the Atelier Vavin in the 6th to the Bureau Champs-Élysées in the 8th, our retail work shows how spatial design supports a brand's commercial life.
— Questions · 04
Frequently asked questions.
- What is a retail design studio?
- A retail design studio shapes the physical spaces where a brand meets its customer — boutiques, flagships, pop-ups and showrooms — with a focus on identity, journey and conversion.
- Do you work with luxury fashion brands?
- Yes. Our retail practice serves luxury fashion, jewellery, beauty and lifestyle brands looking to translate their identity into architectural language.
- Do you handle rollouts across multiple cities?
- Yes. We design master concepts and rollout kits that preserve identity across Paris, European capitals and global flagships.
- What does the process look like?
- Brand audit, spatial concept, schematic design, technical execution, FF&E and on-site direction through opening.
- How do we contact you?
- Through our contact page or at hello@wildgirls.fr. We respond personally within five working days.
— Engager le studio
A retail project in Paris ?
A limited number of new retail commissions are taken each year. Reach us for an introductory conversation.
Contact the studio